I am also a social content creator. Entertaining the short-attention span generation since 2007.
Here was a little social ditty we created to promote the upcoming series “Love Is_____”. We wanted to show behind-the-scenes footage of the key art shoot while getting people excited for the upcoming show - all in less than :30 seconds.
Content created for on-air, social and digital promotion of The Book of John Gray. The task was to grab viewers attentions with John's personality, and learn a few things about him along the way. We didn't want it to be overly promotional, but just enough to pique viewers interested about this show, all the while catering to the emoji generation.
We needed to get more viewers to tweet during “live tweet parties” we had during this show, so I pitched this concept, along with copy and a new graphic look. This not only highlighted the tweets we were getting from the show viewers (cultivating community among viewers), but also promoted the show tune-in.